Bill would force California stores to sell gender fluid clothes 

Posted on May 11, 2021 4:20 pm

Bill would force California stores to sell gender fluid clothes 

From Greg Burt

SACRAMENTO – Gender-fluid clothing entrepreneur Rob Smith opened the world’s first gender-free store in New York three years ago with an ambitious goal to spread his non-binary message and clothes into every retail space around the world.

But this LGBTQ activist fashion designer has run into a problem. He can’t seem to get big-box retailers in the United States to display his “The Phluid Project” line of clothes into their brick-and-mortar stores as much as he would like.

For more independent news, see our homepage at PressCalifornia.com.

Under the guise of ridding big box stores of harmful gender stereotypes, Smith convinced the California Legislative LGBT Caucus Chair Evan Low (D-San Jose) to introduce a bill to punish companies with fines if they don’t make room for the kind of products Smith sells.

Smith’s bill has easily passed through two Assembly committees with a hearing in the Assembly Appropriations Committee set for Wednesday.

Similar bill shelved by the pandemic

Low originally introduced this legislative proposal last year, as AB 2826. This bill would have outlawed retail stores from displaying any children’s clothes and toys according to sex, but the legislation never got a hearing with pandemic-related bills receiving priority last year.

This year’s bill, AB 1084, is a little less demanding. Instead of outlawing all displays of boys and girls toys and clothes, this bill instead requires retail department stores with 500 or more employees to maintain a gender-neutral section for childcare care items, children’s clothing, and toys that will not separate items by sex.

In testimony before the Assembly Judiciary Committee on April 28, Smith explained he really wanted the state to outlaw boy and girl signage and “let kids shop where they want,” but he sees AB 1084 as a good first step.

Smith believes stores need to create “safe” and “affirming” gender-neutral spaces to protect kids from “gender stereotypes that cause serious, long-lasting harm.”

‘Follow your dreams’ sign hurts girls?

He specifically mentioned harmful gendered sales signs he recently saw in a retail store. While marketing messaging in the girl’s sections had signs that said “smile,” “follow your dreams,” and “be kind,” the signs promoting products marketed to boys read, “Legend,” “You are epic,” and “future hero.”

(Watch the AB 1084 Assembly Judiciary Hearing here)

So far the bill passed through the Assembly Business and Professions Committee with 11 voting yes, 4 voting, no and 4 not voting, while it passed through the Assembly Judiciary Committee with a vote of 7 yes votes, 3 no votes, and 1 not voting.

Only Democrat legislators have voted yes so far. AB 1084 has a good chance of passing through the Assembly Appropriation hearing on Wednesday with the support Chair, Assemblywoman Lorena Gonzalez, already saying she approved of the bill, but wished it went further.

Lawmaker wants to ensure pink dresses for boys

“I like where you are going with this bill,” Gonzales said during the Assembly Judiciary Committee, but “why don’t you combine all the girls’ and boys’ clothes with no designation.”

With the bill letting retail stores decide what clothes would go into a gender-neutral section, Gonzales was concerned it would be full of clothes that “tended to be boyish for girls.” She wanted to make sure stores would include clothes for boys that wanted to wear “a pink shirt or a dress.”

Gonzalez also said she hopes this bill was just the first step. “Let’s get rid of (gendered) labels while we are at it,” she said. Bill author Low responded that “he would like to go this way,” but he was trying to be less “prescriptive” and let retailers make some of these decisions.

With the explosion of gender transitioning clinics for kids over the past decade, with the state legislature increasingly requiring affirmation of a minor’s gender identity in K-12 public schools, and with more and more kids identifying as a gender other than male or female, it’s no wonder that an entrepreneur and activist like Rob Smith would want to cash in on the new fashion trend.

Mandate called ‘a violation of free speech’

Target is already selling his “The Phluid Project” clothes online, but when you look for products sold at Target brick-and-mortar stores in the Sacramento region, only a few shirts are available. Walmart seems to only sell Phluid Project clothes online in the Sacramento area.

“You have to give Rob Smith credit; he’s found quite an audacious marketing plan in asking Sacramento to force California retailers to make room for his products,” said California Family Council President Jonathan Keller.

“But activists and state legislators have no right to force retailers to espouse government-approved messages about gender. It’s a violation of free speech and it’s just plain wrong.”

Greg Burt is Director of Capitol Engagement for the California Family Council). He can be reached at gregb@californiafamily.org or (949) 244-2080.

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Fred Stevens
Fred Stevens
3 months ago

So. Many. Jokes. “Gender Fluid.” LOL

Mike Dougherty
3 months ago

It’s called unisex clothing and it has been sold by most clothing retailers since 1968.

Proudly Unaffiliated
4 months ago

Which gender fluid would the clothing have on it?

Stacey
Stacey
4 months ago

In case you haven’t noticed men and women are built differently.

Jimmyhat
Jimmyhat
4 months ago

Do they stick to the wall when thrown?

Stephen
Stephen
4 months ago

Slowly the Democrat tyrannical government takes away our freedoms. They are evil. Like Google whose company motto was “don’t be evil” but they are evil. Now California is a drug infested cartel gang mess with invader migrants from Mexico, Central and South America arriving daily, and jumping on the welfare gravy train paid for by the taxpayers. WTF ? are the DOMINION VOTING MACHINES BEING USED IN EVERY COUNTY, to rig the elections? No wonder people are fleeing LA LA land the home of the fruits, nuts, and crooked Democrat politicians.

Mongo
Mongo
4 months ago

..seein’ that waste-fluid of state tax money being flushed down the toilet with this tomfoolery..

Tim Harris
Tim Harris
4 months ago

Wow. So now cali wants to control the stock stores sell. No words for this insanity.

Howard Murdock
Howard Murdock
4 months ago

Why doesn’t Evan Low, (D-an Jose) all propose legislation requiring retail stores to provide space to sell “leather”clothing and “gear, such as whips and harnesses?

I’ve known gay guys and gals, and they (as far as I know) dress like men and women, and the only “cross dressers” I have met choose to dress as women.

Regardless of anyones sexual orientation, this “gender fluid” clothing is likely a product that nobody wants.

Jan_in_NH
Jan_in_NH
4 months ago

Do these people understand language? Gender fluid clothing would be capable of changing, on their own,to whatever gender the nutjob is on a specific day.

Fred Stevens
Fred Stevens
4 months ago

forced speech violates 1st amendment.
you know…like masks

Spout
Spout
4 months ago

So, what’s the deal? Do you try on some of their clothes and then deposit some gender fluid on them while in the dressing room? Is that how that works?

Sounds messy…but oddly satisfying!

John Schilling (SuperStraight)
John Schilling (SuperStraight)
4 months ago

Forcing stores to sell gender-fluid clothing. WHAT’S NEXT, forcing people to BUY IT? That’ll be fun to watch!

John Schilling (SuperStraight)
John Schilling (SuperStraight)
4 months ago

Check out the fingernails!

John Schilling (SuperStraight)
John Schilling (SuperStraight)
4 months ago

OK, OK, this guy’s “so gay.” Better?

John Schilling (SuperStraight)
John Schilling (SuperStraight)
4 months ago

Gaboosh

Last edited 4 months ago by John Schilling (SuperStraight)
mr.clean
mr.clean
4 months ago

Liberalism: Ideas so good, they’re MANDATORY!

ann chovie
ann chovie
4 months ago

A full-body condom would be nice.

Squatch
4 months ago
Reply to  ann chovie

And very fashionable for the LGBTQUWERTY crowd!

Whowantsmyshot
Whowantsmyshot
4 months ago

Mao forced this exact thing on his citizens.

No freedom loving American would ever want this.

The rest just might want it.

M.V.
M.V.
4 months ago

“Rob” kinda looks and dresses quite a bit like “Gavin….”

Bills like this are pushed by “highly-educated” legislative morons that are being pumped out of the public/private “schools and universities” by the facile “woke and socialist” teacher/professor elitist morons that are “teaching” by way of brainwashing with propaganda. No wonder “Rob” exists…no wonder he sees this crushing regulation as a “marketing technique.”

Atilla-the-Honey
Atilla-the-Honey
4 months ago

Californians are THE most ignorant, uneducated myopic population in the U.S. They have no original thoughts and zero critical thinking ability. They are proud of this and will actually defend their foolishness. They should be thrown out of the Union for their primitive and backward ways– they are wildly dangerous and a threat to America.

Squatch
4 months ago

You may be right but it’s because, in CA, we have the most democrats in office and the most illegal aliens and it’s all by design, at the local, Federal levels and WEF/UN/NGOs and the Davos crowd who will be safe on their private islands. Wherever you live in the “fruited plain”, there will be thousands of illegal, non-English speakers coming to small towns near you and changing your way of life FOREVER, if you allow it. In Minneapolis, it’s Somalis. In Maine, it’s Haitians. On the west coast, Hispanics, Iranians and Chinese and PI’s. Welcome your new Muslim brothers… Read more »

Squatch
4 months ago
Reply to  Squatch

Thank you, censor. Four days too late.

Squatch
4 months ago

I just had a perfectly frank, honest observation and acceptable reply to your observation wiped out by stating facts….OK. So maybe I need sensitivity training.
But my biological science training suggests that the heart is for blood circulation only, and not thinking nor emotion. A “bleeding heart” is a medical emergency. Those who think with bleeding hearts should be allowed to bleed out. The brain is for reasoning and intellectual problem solving.
”The pen is mightier than the sword.” Until the censor with the sword arrives and cuts off the hands that hold the pen.

DrJuan
DrJuan
4 months ago

The Mao Suit is now mandatory .. this should clue you in that full blown communism has arrived

P. McGroyne
P. McGroyne
4 months ago

You know what would solve this? A nationally mandated dress code, in which people can only wear government issued clothes, not tailored for any particular body type. Small, medium and XXXL. In a variety of colors to choose from: light grey, grey and darker grey.

showandtell
showandtell
4 months ago
Reply to  P. McGroyne

Hmm, sounds familiar

Jimmy "the Broom"
Jimmy "the Broom"
4 months ago
Reply to  P. McGroyne

Will there be a hat, as well?

The Witness
The Witness
4 months ago
Reply to  P. McGroyne

Yeah, what about the sizes. Did anyone notice men’s and women’s clothing is sized differently? And, if you’re used to shopping for petite items why wade through all the stuff for misses, women, boys, girls, big and tall all at the same time. This is madness.

Highrise
Highrise
4 months ago

Insanity. I took a year in college to do early childhood development about 12 years ago. There was a huge push to make the boys play with dolls and the girls play with trucks in the class Curriculum. Part of the class requirement was going into a preschool and observe. I watched the teachers push the boys and girls to play with opposite toys with a large percentage of rejection. What I found disturbing was the coercing of the children to play with items of no interest to them and if the children wouldn’t comply they were told Johnny you… Read more »

Jimmy "the Broom"
Jimmy "the Broom"
4 months ago

This clothing, if marketed, will end up at Ross stores after a while, and then you’ll see it in disaster areas, in turd-world countries, worn by the unfortunate there, who can’t read English.

Wild Bill
Wild Bill
4 months ago

Be sure to change the gender fluid in your tranny, or you might blow out your rear end!

Squatch
4 months ago
Reply to  Wild Bill

For those guys who want to get their wrench torqued! LOL

Wild Bill
Wild Bill
4 months ago

But Fakebook and Twatter should be able to ban President Trump because THEY’RE PRIVATE COMPANIES and can do what they want !!

Mr Natural
Mr Natural
4 months ago

If there was money to be made in this gender fluid thing, woke retailers across America would already be on board. Clearly there isn’t. Despite the seemingly enormous roar from trans activists, and the media’s efforts to bolster their efforts, there are not enough customers for gender-less clothes. The fact is, LBGT group represents 4.5% of US population and the Trans group is a fraction of that. Recognizing the lack of market and demand, Rob Smith turns to the government to force a market. As much of a BS move as it is to get a mandate from the woke… Read more »

showandtell
showandtell
4 months ago
Reply to  Mr Natural

Great analysis

Squatch
4 months ago
Reply to  Mr Natural

It’s too bad our society is being converted to Communism by the Chinese. If it were by India, why I could break out my Nehru jacket again…for two weeks! LOL
My apologies to the kiddies who won’t get this.

Mr Natural
Mr Natural
4 months ago
Reply to  Squatch

You can still get a Mao jacket.

Squatch
4 months ago
Reply to  Mr Natural

Yeah, I heard there are billions of them!

Mr Natural
Mr Natural
4 months ago
Reply to  Squatch

Slightly used of course.

AwakeNotWoke
AwakeNotWoke
4 months ago
Reply to  Mr Natural

The mandate will be that people are no longer allowed to buy clothing for their children based on their sex. The “Darkening” is upon us brought to us by the pseudo-educated, elite bereft of any reason. The sheeple simply follow where there are pushed to go.

Dave
Dave
4 months ago

So now they’re going to tell us what we can and can’t sell in our stores. After keeping us in lock down, not allowing us to sell ANYTHING, now they’re going to graciously let us open up our stores if we sell what they want us to sell. Well I got a couple of words for them …. and if they have the balls to com into my store they’ll hear them.

Mr Natural
Mr Natural
4 months ago
Reply to  Dave

“if they have the balls”… LMAO

Jimmyhat
Jimmyhat
4 months ago

Gender fluid. Just don’t get any on me and we’ll get along fine.

Fred Santini
Fred Santini
4 months ago

Phuck the pharcical phluid phantasy phlakes.

Squatch
4 months ago

You gender benders go right ahead and keep sharing your own phluids. Just leave the sane people out of your personal derangements and nightmares.

T dog
T dog
4 months ago

This state is bananas this is something out of and orson Welles movie

Shirley Holmes
Shirley Holmes
4 months ago
Reply to  T dog

Most likely way beyond even Orson Welles thought process.

GaryGar3
GaryGar3
4 months ago

Two genders. Male & female. If a kid wants a pink dress it is located in the girl section. We don’t need a fluid clothes section.

Squatch
4 months ago

WTF does that even mean? I can’t think of a single reason I should give a s***!
Phuck The Phluid Project and all its perverted promoters.

showandtell
showandtell
4 months ago
Reply to  Squatch

NO ONE cares about this, not even the LGBTQ crowd. It’s just Evan Low and the Gang trying to show how they can make corporations knuckle under to whatever nonsensical whims they happen to come up with.

Squatch
4 months ago
Reply to  showandtell

They couldn’t get Evan Lower if they tried!

Jimmy "the Broom"
Jimmy "the Broom"
4 months ago

The graphic Tees at the online site are very adolescent, “JOHN DEERIERE”, spoofing John Deere, but instead of a tractor as a picture, it shows a “man” laying down with his arse raised. Something that would only be seen at participants in, or viewers of, a gay pride parade. imo.

m. fuah
m. fuah
4 months ago

keep sucking grobiden ****

showandtell
showandtell
4 months ago

No matter how many more letters are added to LGBTQ to get attention it’s not up to Evan Low or any of these control freaks in the legislature how a department store displays what it is trying to sell. It’s simply NONE OF THEIR BUSINESS.

Ellen
Ellen
4 months ago

Since when the f*** is government in the business business. Fix the f***ing roads!!!!

Last edited 4 months ago by tippermart