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Posted on September 15, 2022 5:45 am
Alcohol and obesity are not particularly good for you.
Writes the guy with - is that a pic Keith Richards?
Franzia was a brilliant marketer and consummate businessman. He purchased Charles Shaw wines for $27k and turned it into a major brand for the masses.
He had a lot to teach the world about wine and perception.
Shaw’s wine company went BK & Franzia bought it for $27k in 1995. Larry Rocha is Bronco wine main winemaker - a universe of affordable wines.