Winemaker behind Trader Joe’s iconic Two Buck Chuck dies

Posted on September 15, 2022 5:45 am

Winemaker behind Trader Joe’s iconic Two Buck Chuck dies
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Richard Giddens
Richard Giddens
4 months ago

Alcohol and obesity are not particularly good for you.

Jedi
Jedi
4 months ago

Writes the guy with – is that a pic Keith Richards?

SF Chick
SF Chick
4 months ago

Franzia was a brilliant marketer and consummate businessman. He purchased Charles Shaw wines for $27k and turned it into a major brand for the masses.

He had a lot to teach the world about wine and perception.
Cheers 🍷!

Jedi
Jedi
4 months ago

Shaw’s wine company went BK & Franzia bought it for $27k in 1995. Larry Rocha is Bronco wine main winemaker – a universe of affordable wines.